PPC Tips
We’d like to give you a few PPC tips here that may help you to reduce the cost of your PPC Campaigns. These are very simple tips but many people and businesses fail to even address these properly.
Please note that the main, and far more powerful techniques are contained in our PPC Management manual.
PPC Tip No.1
Our first PPC tip is that you should avoid at all costs the temptation to bid your ads to the no.1 spot in the paid results.
Although you will undoubtedly get far more visitors from being in the top position, you will not be getting quality, targeted visitors that go on to buy, and these visitors are the only ones that you are interested in.
Generally speaking you will get far more for your money if you aim to have your ad between the 3rd and 5th places in the results, especially if you have a well written, action provoking advertisement (this is covered in depth in our PPC Management Manual).
People will generally scan through the ads looking for one that matches what they’re looking for, and so it is not necessary to be at the very top to catch their attention.
By comparison, many people will just click the top result simply because it is the top result, resulting in much higher PPC charges, and a lower conversion rate and Return on Investment (ROI) for you.
PPC Tip no.2
Our PPC Tip no.2 is to choose not to have your ads showing on the content network, but instead to stick solely to the search results.
The reason for this is that it is extremely difficult to properly control the display of PPC ads on the Adword content channel, and generally speaking this platform delivers a poor ROI, with costs often running away rapidly with little return.
Sticking solely to PPC campaigns showing only in the search results (at least at first) makes your PPC Campaigns easier to manage, and in our opinion delivers much better value for money – you can still choose to display PPC ads on the content network later, once you’ve optimised as much as possible for the search results.
PPC Tip No.3
Our PPC Tip no.3 should be totally obvious to anyone using Googles Adword or any other form of PPC advertising, but you’d be amazed at how many people get it wrong.
Our recommendation is that you go through your list of PPC keywords and phrases and choose a specific landing page for each that is relevant to the keyword.
That is to say that if the person searching is looking for red hats, make sure that they land on a page related to red hats. Don’t just have every keyword leading to your home page for your visitor to try and navigate their way to the pages that will be of interest to them.
If they can’t find what they’re looking for in a couple of clicks (and lots of them won’t) then they’ll leave and go somewhere else, losing you the sale whilst adding to your PPC bill.
Make sure that you make your visitors experience as easy and straightforward as possible.
Take them directly to exactly what they have searched for so that they can see it, make their decision, and buy the product or service right there and then – make sure that it takes the minimum number of clicks from landing to checking out as possible.
These 3 simple PPC tips could save you money and increase your conversion rates, but as useful and valid as they are they pale into insignificance compared to the powerful and instant techniques contained in our PPC Management Manual – These could save you up to 90% of your PPC expenditure OVERNIGHT!
Make sure that you take advantage of it today!
Adword
The Google Adword PPC program is without doubt the biggest and most popular PPC program on the net, which is hardly surprising since Google are by far the largest and most used search engine out there.
Usually our clients are using Adwords and want help to reduce those costs, and so it makes a lot of sense for us to concentrate on the Adword PPC model than any other.
Googles PPC interface is very easy to use.
You can add keywords easily, and then select the CPC for each individual adword keyword or phrase, and the landing page for each as well.
Google makes it very easy to manage your adword account and conduct keyword research, even giving keyword suggestions based on competitor websites 9or your own), you can simply select the keywords you want to use and add them to a list that you can download into a spreadsheet for further analysis as below:
There are many more useful adword tools and techniques that you can use to improve your PPC results, and we explain them all in simple, easy to follow steps in our PPC Management Manual advertised on the home page of this PPC management site.
If you want to cut your adwords costs by up to 90% within hours of your instant download of our PPC manual, and to discover how to improve your PPC campaigns and increase your conversion rates then make sure that you get your copy today before we reset the price up to normal.
PPC Management
PPC Management (Pay Per Click Management) basically involves allowing a PPC company or SEO Company to manage your PPC campaigns for you.
This usually involves you giving them a number of criteria that you want them to achieve, such as the target keywords, the budget that your PPC campaign must stay within, and the results that you expect to achieve.
Clearly it is undesirable for your adwords costs to be reduced at the expense of your turnover and profitability, and so PPC Management becomes a process of “fine tuning” your keywords, Cost Per Click (CPC), landing pages, and other factors to strike the optimum balance between costs and results.
There are a great many PPC companies and SEO companies that will offer this service to you, but you must be extremely careful when deciding who to use.
There can be a great temptation to use cheaper foreign companies, but remember that the internet is driven by language and the use of language, and what you will often find from foreign companies when browsing their websites, in emails, or when speaking to them is that they do not have the same understanding of the English language that natural English speakers have.
The problem here is that their lack of understanding of how the language is used by natural English speakers creates grammatical errors, inappropriate keywords and phrases, and as a result a PPC campaign that does not perform optimally.
Another pitfall to avoid are companies and individuals who claim to be able to manage your PPC campaigns, but who in fact have little, if any real, in depth knowledge of pay per click. It can be difficult to tell who is who on the net, but really any genuine PPC Management company should be able to provide evidence of their past achievements, testimonials, etc.
We do offer a full PPC Management service as part of our SEO business, please visit our SEO website for details of our PPC Mangement Service.
Because of the cost of having a professional seo company manage your PPC campaigns you might prefer to learn how to optimise your PPC campaign yourself, in which case our PPC Management Manual advertised on our home page will be ideal for you, it explains everything that you need to know in simple, plain English.
What is PPC
All too often supposed Pay Per Click (PPC) Management companies start out without even asking whether their potential clients even understand what and how PPC works, so to make sure that we’re all singing from the same hymn sheet let’s get started by covering what PPC is, what it isn’t, and what it can do for your business.
First of all let’s point out that there are various Pay Per Click (PPC) programs out there from Google, Yahoo, and AOL for example.
Rather than repeating them all over and over again, we’ll only refer to Googles Adwords program throughout this site, but remember that this really refers to all PPC programs.
So what is PPC?
PPC Advertising is an internet advertising model where competing websites can bid how much they are prepared to pay (the cost per click or CPC) every time that their PPC ad is clicked on by an internet user.
Every time that an ad is clicked by an internet user they will be taken to the advertisers website until a preset daily budget has been exhausted.
Generally speaking the higher an advertiser is prepared to bid, the higher his or her PPC advert will appear in the search engine results, and consequently the more clicks that ad will receive, and the more visitors will arrive at the advertisers website.
This can obviously be very appealing to website owners, since getting their website to appear at the top of the results by optimising their website (search engine optimisation or seo) can be very difficult to achieve.
Pay Per Click (PPC) advertising can overcome this difficulty by allowing websites to appear high in the results at a cost.
Advantages of PPC Advertising
The advantages of PPC advertising are pretty obvious, namely that websites, even brand new websites, can appear at the top of the search results immediately, and drive targeted traffic to the website from day 1.
Rather than having to go through a long and sometimes unsuccessful optimisation process, a website can quickly and easily be showing in the results for a very large number of keywords and phrases just by adding them to the adword account.
If the website is efficient at converting visitors into customers and there is sufficient profit from sales, then PPC can offer a great way for online businesses to drive sales and to be very successful.
Disadvantages of PPC Advertising
The main drawback with PPC Advertising is that it can rapidly become extremely expensive.
Some niches have extremely high CPCs (eg insurance keywords can easily exceed $50+ per click), and even relatively low cost keywords can result in an expensive PPC campaign if the volume of clicks is high.
Very often we find that our clients started life with Adwords costs that they could easily afford, but that over time more and more competitors bid on the keywords, and the CPC increased dramatically until it became unviable to use PPC Marketing at all.
When this situation arises it’s a real shame, since no one benefits at all.
The companies out bidding each other for position all see their profits suffer, eventually leading to some of them stopping using PPC Marketing which clearly also effects Googles turnover as well, and internet users may not then find a site that is exactly what they’re looking for.
Fortunately the remedy is quite straightforward and our PPC Management Manual advertised on our home page reveals all of the tricks, tips, and techniques that you’ll ever need to maintain a healthy, low cost, and profitable PPC Campaign for your business.
We’ve also included a handful of PPC tips that you may find useful on this site, so if your adwords or other PPC costs have become too much don’t despair!
We can help you to get back to profitability, our PPC Management Manual shows you how you can cut your PPC Campaign costs by up to 90% within hours.
