Optimising Your Pay Per Click Campaign
The purpose of this publication is of course to give you the tools that you need to quickly and easily cut your pay per click (PPC) advertising costs like Google Adwords by a substantial amount, even up to 95% in some cases.
Generally speaking people make a number of common mistakes in the implementation of their PPC advertising campaigns, which result in un-necessary advertising costs that account for a large proportion of their PPC costs.
By better understanding how PPC advertising works, understanding the kinds of phrases that people ready to purchase use (and consequently the searches they perform), by conducting the right kind of keyword research, and using some clever techniques to find out what works for your competitors, you can easily improve the performance of your PPC advertising while simultaneously slashing the costs.
To make this section easier to understand and implement it has been constructed into different chunks.
Since we want to make this as easy to follow and initiate as possible, and to help you to save money as quickly as possible, the first 2 steps can be implemented by you into your existing Adwords campaign immediately so that you can start saving on your advertising costs right away.
The second 2 steps require more explanation and will take more time for you to work through – if you want to go that far – and so they are explained in more detail later.
Finally we have a section of extra tips and techniques that is very important and will help you to save money and improve your conversion rate – so be sure to read it carefully!
Firstly we’re going to look at the language that people use when searching online, and learn how to identify and use the “action” or “buying signal” keywords and phrases that are extremely important.
We’ll then look at how you can cut your keywords list to remove non productive keywords and phrases from it.
Secondly we’re going to look at how to better use the keywords and phrases that you have left so that they deliver a far better conversion rate than they will have been doing previously.
You can then use these 2 steps right away to cut your PPC costs instantly.
The third step covers making sure that your PPC ads appeal to people who want to buy whilst discouraging people who aren’t going to buy from clicking on your ads and costing you money.
The fourth step will be to analyse your competitors Adwords campaigns and to find new keywords from them. This takes some time and effort and is a longer term project if you want to continuously manage and refine your PPC campaign rather than just cutting the costs.
