PPC Tips
We’d like to give you a few PPC tips here that may help you to reduce the cost of your PPC Campaigns. These are very simple tips but many people and businesses fail to even address these properly.
Please note that the main, and far more powerful techniques are contained in our PPC Management manual.
PPC Tip No.1
Our first PPC tip is that you should avoid at all costs the temptation to bid your ads to the no.1 spot in the paid results.
Although you will undoubtedly get far more visitors from being in the top position, you will not be getting quality, targeted visitors that go on to buy, and these visitors are the only ones that you are interested in.
Generally speaking you will get far more for your money if you aim to have your ad between the 3rd and 5th places in the results, especially if you have a well written, action provoking advertisement (this is covered in depth in our PPC Management Manual).
People will generally scan through the ads looking for one that matches what they’re looking for, and so it is not necessary to be at the very top to catch their attention.
By comparison, many people will just click the top result simply because it is the top result, resulting in much higher PPC charges, and a lower conversion rate and Return on Investment (ROI) for you.
PPC Tip no.2
Our PPC Tip no.2 is to choose not to have your ads showing on the content network, but instead to stick solely to the search results.
The reason for this is that it is extremely difficult to properly control the display of PPC ads on the Adword content channel, and generally speaking this platform delivers a poor ROI, with costs often running away rapidly with little return.
Sticking solely to PPC campaigns showing only in the search results (at least at first) makes your PPC Campaigns easier to manage, and in our opinion delivers much better value for money – you can still choose to display PPC ads on the content network later, once you’ve optimised as much as possible for the search results.
PPC Tip No.3
Our PPC Tip no.3 should be totally obvious to anyone using Googles Adword or any other form of PPC advertising, but you’d be amazed at how many people get it wrong.
Our recommendation is that you go through your list of PPC keywords and phrases and choose a specific landing page for each that is relevant to the keyword.
That is to say that if the person searching is looking for red hats, make sure that they land on a page related to red hats. Don’t just have every keyword leading to your home page for your visitor to try and navigate their way to the pages that will be of interest to them.
If they can’t find what they’re looking for in a couple of clicks (and lots of them won’t) then they’ll leave and go somewhere else, losing you the sale whilst adding to your PPC bill.
Make sure that you make your visitors experience as easy and straightforward as possible.
Take them directly to exactly what they have searched for so that they can see it, make their decision, and buy the product or service right there and then – make sure that it takes the minimum number of clicks from landing to checking out as possible.
These 3 simple PPC tips could save you money and increase your conversion rates, but as useful and valid as they are they pale into insignificance compared to the powerful and instant techniques contained in our PPC Management Manual – These could save you up to 90% of your PPC expenditure OVERNIGHT!
Make sure that you take advantage of it today!
